Brand identity is basically creating an identity for your brand. This can be done by creating a corporate and product proposition manual to unify all the brand building efforts, which should be reviewed and revised on a sustained basis.

Is that confusing? Don’t worry! We’ll simplify it!

What it means is that, you must know how your brand should think, feel, look, talk, act, and respond across all touch points, to make it a pleasurable experience for your audience. And we, at GloCult, can help you do just that!